While I write on many a popular subject, I'm no stranger to technical writing (as well as publishing). I’ve been many times an editor of technical journals and papers, since 1975. In my last engagement, I was the Editor in Chief who made the Philippine Journal of Crop Science, PJCS an ISI journal within 1 year after I made it up-to-date from being perennially late for 2 years in the last 10 years (see ‘PJCS: Making history in science publishing,’ cropsciencephilippines.blogspot.com). A major part of the secret is that I took direct charge not only of the editing but also the publishing process, up to camera-ready pages. Another part of the secret is that I read each manuscript word for word at least 5 times, sometimes more. The style and substance of many a technical paper became so ingrained in my head that today, give me 5 minutes and I can tell you what’s wrong with your paper. Starting with issues for the year 2001, from 2003 to 2008, I worked on the PJCS most of the months, you can say technical papers have been literally my bread and butter. (For my own complete little guide for technical writing, see 'Technical Writing 2009' in this same blog.)
I’ve also been a product pusher (more popularly called a copywriter, Pacifica Publicity Bureau, Makati , Philippines ). So I understand where the British ScienceDirect is coming from as Elsevier announces that it has released ‘Article of the Future’ prototypes (22 July 2009, iwr.co.uk). The fact is that the quality journals of Thomson Reuters outnumber the quality journals of Elsevier by more than 8 to 1. Not only that; in the scientific world, when you say ‘ISI journal,’ you mean world-class, that is up-to-date, correct grammar, well-written, peer-reviewed, relevant and contributory to new knowledge. So, the Article of the Future project is Elsevier sailing in uncharted waters, on a blue ocean, where the competition is US – not only that you want to differentiate yourself; you want to eliminate competition altogether. (You may want to read my ‘Blue Ocean , Brown Rice. If you can’t beat them, junk them!’ americanchronicle.com).
So, Elsevier has come up with prototypes of the Article of the Future. These are described as follows (iwr.co.uk, with my editing):
The prototypes, with non-linear structure, enhance graphical navigation, real time reference analyses, and integrate multimedia, aimed at revealing a new approach to presenting scientific research online.
They introduce a hierarchical presentation of texts and figures that enable readers to elect for drilling down through the layers based on their current task in the scientific workflow and their level of expertise and interest. This organizational structure is a significant departure from the linear-based organization of a traditional print-based article in incorporating the core text and supplemental material within a single unified structure.
The prototype also feature bulleted article highlights and a graphical abstract, facilitating quick understanding of the paper’s key message and serving as a navigation mechanism to directly access specific subsections of the results and figures.
So, the Article of the Future is no longer just a paper but has been transformed into a multi-media presentation, complete with bulleted article highlights and a graphical abstract with links to the appropriate sections of the paper. Having noted that, I say to Elsevier and ScienceDirect: Good luck!
Let’s see. Article Prototype #2 is titled ‘Identification of positionally distinct astrocyte subtypes whose identities are specified by a homeodomain code’ by Christian Hochstim et al. The layouts are good-looking, as you can see in the image. But looks deceive, so we must examine this prototype paper more closely, even as it is on a subject I have never met before:
Article Highlights(1) Like neurons, astrocytes can have positional identity dictated by a homeodomain transcription factor code.
(2) Combinatorial Reelin and Slit1 expression mark three positionally distinct spinal cord white-matter astrocyte subtypes.
(3) Pax6 and Nkx6.1 homeodomain transcription factors control astrocyte subtype positional identity.
I’m sorry but ‘Article Highlights’ does not belong in a technical paper. This is not a feature story; this is not a journalistic piece. More to the point, what exactly are those 3: findings, conclusions, insights or implications? Now, if I were interested in the experimental procedures, these are not the ‘highlights’ of the paper for me.
Abstract
Astrocytes constitute the most abundant cell type in the central nervous system (CNS) and play diverse functional roles, but the ontogenetic origins of this phenotypic diversity are poorly understood. We have investigated whether positional identity, a fundamental organizing principle governing the generation of neuronal subtype diversity, is also relevant to astrocyte diversification. We identified three positionally distinct subtypes of white-matter astrocytes (WMA) in the spinal cord, which can be distinguished by the combinatorial expression of Reelin and Slit1. These astrocyte subtypes derive from progenitor domains expressing the homeodomain transcription factors Pax6 and Nkx6.1, respectively. Loss- and gain-of-function experiments indicate that the positional identity of these astrocyte subtypes is controlled by Pax6 and Nkx6.1 in a combinatorial manner. Thus, positional identity is an organizing principle underlying astrocyte, as well as neuronal, subtype diversification and is controlled by a homeodomain transcriptional code whose elements are reutilized following the specification of neuronal identity earlier in development.
Astrocytes constitute the most abundant cell type in the central nervous system (CNS) and play diverse functional roles, but the ontogenetic origins of this phenotypic diversity are poorly understood. We have investigated whether positional identity, a fundamental organizing principle governing the generation of neuronal subtype diversity, is also relevant to astrocyte diversification. We identified three positionally distinct subtypes of white-matter astrocytes (WMA) in the spinal cord, which can be distinguished by the combinatorial expression of Reelin and Slit1. These astrocyte subtypes derive from progenitor domains expressing the homeodomain transcription factors Pax6 and Nkx6.1, respectively. Loss- and gain-of-function experiments indicate that the positional identity of these astrocyte subtypes is controlled by Pax6 and Nkx6.1 in a combinatorial manner. Thus, positional identity is an organizing principle underlying astrocyte, as well as neuronal, subtype diversification and is controlled by a homeodomain transcriptional code whose elements are reutilized following the specification of neuronal identity earlier in development.
Based on the 4 Cs of communication, I see that the abstract is concise and coherent – but not clear and comprehensive. (Truth to tell, in my 34 years of technical editing, I have yet to see an abstract that is both clear and comprehensive.) The rationale is missing. Why did you conduct the study? You cannot assume that the knowledge seeker knows or is able to discern. Why is it so important to understand the ontogenetic origins of this phenotypic diversity? Positional diversity was studied in contradistinction with what other factors relevant to astrocyte diversification? When you state, ‘Thus, positional identity is an organizing principle underlying astrocyte, as well as neuronal, subtype diversification’ – are you declaring that your study is definitive and your finding / conclusion / insight settles the matter once and for all? You can't leave all that hanging. Which reminds me: Technical journals usually limit the number of words in an abstract to 250 - this is an arbitrary rule and does not encourage authors to be clear and comprehensive.
Ijsbrand Jan Allbersberg, Vice President of content innovation for Elsevier science & technology journal publishing, has been quoted as saying, referring to the Article of the Future project (IWR as cited):
These (multimedia) tools will enhance the presentation of scientific results and improve the interpretation and speed of results analysis. They are central to driving innovation in scientific publishing and represent our investment in the future of research, enabling scientists all over the world to access, interpret, and create better science more efficiently.
I agree with Allbersberg. Prototypes #1 and #2 indeed enhance the presentation of scientific results – I’m referring to the design of the webpage and access to the different parts of the paper:
/Abstract//Introduction//Results//Discussion//ExperimentalProcedures/
A scientist’s access to knowledge is the ultimate aim of journal publishing; again I agree with Allbersberg and say that, ultimately, the understanding of papers published is not the author’s but the knowledge seeker’s personal duty. A paper is published for his understanding, not his entertainment.



